The news is dreadful: According to the Census, since 2006 we have been living in a republic where, for the first time in the history of the republic, Americans drink more bottled water than we drank beer.
Why is this important? It’s important because beer is a socially oriented beverage, and bottled water is a privately oriented one.
There’s a reason that beer commercials tend to include lots of people hanging out in a room together, and bottled water commercials tend to include lone individuals climbing things and running around by themselves, usually on a beach at sunrise - even though they are not being chased.
Beer and Civic Life
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